What the Luxury Watch Calculator Can Do

Our calculator is designed with both watch collectors and tech enthusiasts in mind. Here’s what it covers:

1. Luxury Watch TCO Calculator

• Enter MSRP, discounts, tax, duty, and servicing costs.

• See your landed cost and net ownership cost.

• Get a breakdown of resale value and cost per wear.

2. Strap Sizing Tool

• Input wrist circumference and lug width.

• Get recommended strap width, taper, and length.

• Perfect for choosing aftermarket straps.

3. Bracelet Link Removal Estimator

• Calculate how many links to remove for a comfortable bracelet fit.

• Avoid multiple visits to a jeweler.

4. Luxury vs Smartwatch Cost Comparison

• Compare luxury watches vs smartwatches over 5–10 years.

• See how depreciation, servicing, and replacements add up.

• Make a decision based on real numbers.

Example: Rolex Submariner vs Apple Watch Ultra

Let’s take two popular models:

• Rolex Submariner ($9,500 MSRP)

  • After tax, duty, and 10 years of service, net ownership may be ~$11,500 (with resale value considered).

• Apple Watch Ultra ($800)

  • Replace every 4 years, add charging cost → ~$2,400 over 10 years.

The Submariner costs more upfront, but retains resale value. The Apple Watch is cheaper, but requires repeat purchases.

Use the calculator on Watch Buddy to run your own comparisons.

Why Use Watch Buddy’s Calculator?

• Built exclusively for watch lovers

• Covers both luxury watches and smartwatches

• Provides strap sizing, link removal, and TCO insights